Goalcast's new French-language channel, Showdown en Français, generated 9 million views and 100,000 subscribers in its first weekend. The channel was localized by Adapt, a global leader in AI-driven localization and dubbing solutions, using Dubformer to direct voice, language, and delivery across every line. Facebook monetization thresholds were crossed within days.

Goalcast operates dozens of English-language YouTube and Facebook channels, producing documentary, motivational and scripted content for audiences around the world. As audiences increasingly consume content in their native languages, new monetization opportunities have emerged across platforms. Through its partnership with Adapt, whose localization workflow is powered by Dubformer’s AI dubbing platform, Goalcast has expanded its presence in the Spanish and Arabic markets while scaling its content into Hindi, French, and German markets.

“We had always believed our content could resonate beyond English-speaking audiences, but until now the localisation model had not matched the speed and scale of our distribution strategy,” said Shelby Bass, Head of Content Distribution at Goalcast. “However, working with Adapt and Dubformer has completely changed that position, and to see our French channel hit such impressive numbers in its first weekend is a real validation of what this technology can achieve when it's implemented properly with high-quality content.”

The collaboration between Adapt and Dubformer integrates AI-driven dubbing technology with specialist localisation teams to deliver high-quality localization at scale. Dubformer’s platform enables operators to direct voice, language and delivery across the dubbing process, giving teams control over how content is adapted for each market, while Adapt integrates these capabilities within a managed localisation workflow that includes channel management and distribution via YouTube and social media platforms. Adapt’s international network of linguists, known as Cultural Ambassadors, plays a central role in directing how content is adapted for each market, ensuring it aligns with local audience expectations.

“What the Goalcast results demonstrate is that our hybrid approach to dubbing, which integrates AI with experienced professionals, allows creators to reach markets that were previously inaccessible,” commented Justin Beaudin, CEO and Founder of Adapt. “By combining Dubformer’s technology with our proven Cultural Ambassador model, we can deliver localization that feels authentic to local audiences. The response from audiences in France has been extremely positive, but not unlike the success they’ve had in Spanish, Arabic and Hindi.  You can always tell the dubbing is good when user comments are focused on the content itself rather than the dubbing. That’s what we aim for.”

"What Goalcast achieved in France with Adapt is where this market is heading. The audiences are there, the monetization is there, and skilled teams like Adapt's Cultural Ambassadors know how to connect with them authentically. The question for content holders is no longer whether AI dubbing works. It's whether they're capturing the revenue that's already waiting in new languages," said Elena Chernysheva, COO & Co-Founder at Dubformer.

Dubformer and Adapt at NAB Show 2026

Dubformer will be in the West Hall at booth # W3314.

Adapt is hosting private meetings at its suite in the Fontainebleau Hotel. To book a meeting, please message via: info@adaptglobal.io

About Adapt

Adapt is a next-generation localisation and AI dubbing company that combines advanced technology with native linguists and cultural ambassadors to deliver high-quality global content solutions for media and entertainment partners worldwide.

About Goalcast

Goalcast is the world’s leading empowering media company specializing in producing and distributing transformative content which includes speeches, short documentaries and original short films. With a growing global community of over 70 million people and a monthly viewership of over 500 million, Goalcast is dedicated to helping each person live the impossible.