FROM CRAFT
TO ALGORITHM

Industry experts on AI dubbing's future

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FROM CRAFT
TO ALGORITHM

FROM CRAFT
TO ALGORITHM

Machines Speak. Humans Decide Why.

Industry experts on AI dubbing's future

Industry experts on AI dubbing's future

Get your copy

Get your copy

Industry leaders from localization,
media, research, and AI

Industry leaders from localization,
media, research, and AI

Scott McCarthy

Vice President, DreamWorks Animation

On why emotion can't be automated, and where AI dubbing works and where it fails the audience.

On why emotion can't be automated, and where AI dubbing works and where it fails the audience.

Mark Howorth

Strategic Advisor, Howorth Consulting

On what changes, what stays, and why we should play the ball where it will be, not where it is today.

On what changes, what stays, and why we should play the ball where it will be, not where it is today.

On what changes, what stays, and why we should play the ball where it will be, not where it is today.

Dr. Volker Steinbiss

Managing Director, AppTek GmbH

On the economics that work through unit cost reduction paired with expansion, and the growth logic that protects the ecosystem.

On the economics that work through unit cost reduction paired with expansion, and the growth logic that protects the ecosystem.

Dr. Giselle Spiteri Miggiani

Media Localization Specialist & Academic, Trainer & Dubbing Scriptwriter

On why the script matters more than the voice, and how adaptation is sophisticated re-authoring, not translation.

On why the script matters more than the voice, and how adaptation is sophisticated re-authoring, not translation.

On why the script matters more than the voice, and how adaptation is sophisticated re-authoring, not translation.

Nick Ivanov

Founder, Localization Business School; CEO, Graffiti Studio and GoPhrazy

On why AI dubbing is fundamentally a marketing problem, not a technology problem, and why the winners won't be who you expect.

On why AI dubbing is fundamentally a marketing problem, not a technology problem, and why the winners won't be who you expect.

Aaron Bhugobaun

Director, Chapter Forge; Studio Chair, GC-SC

On the 2050 horizon where real-time translation becomes the norm, and what professionals should focus on to remain relevant now.

On the 2050 horizon where real-time translation becomes the norm, and what professionals should focus on to remain relevant now.

On the 2050 horizon where real-time translation becomes the norm, and what professionals should focus on to remain relevant now.

Elena Chernysheva

Co-founder & COO, Dubformer

On navigating change without losing what matters, and why the conversation about AI dubbing needs clarity, not hype or doom.

On navigating change without losing what matters, and why the conversation about AI dubbing needs clarity, not hype or doom.

On navigating change without losing what matters, and why the conversation about AI dubbing needs clarity, not hype or doom.

Why leadership needs to
understand this now

Why leadership needs to
understand this now

AI dubbing has moved from experiment to production budgets

AI dubbing has moved from experiment to production budgets

Studios are shipping it. Broadcasters are scaling it. The economics have shifted. The question for leadership isn't whether AI dubbing works and it's what it means for your workflows, your quality standards, and your competitive position.

This essay gives you the industry context to make informed decisions.

Three themes shaping the future of dubbing.

Three themes shaping the future of dubbing.

Three themes shaping the future of dubbing.

From Craft to Algorithm: How AI changes what your team does vs what technology handles.

From Craft to Algorithm: How AI changes what your team does vs what technology handles.

The Emotion Economy: What happens when emotional impact becomes measurable capital.

The Infrastructure of Trust: How to maintain authenticity when synthesis becomes standard.

The Infrastructure of Trust: How to maintain authenticity when synthesis becomes standard.

Ready to explore AI dubbing for your content?

Ready to explore AI dubbing for your content?

Get the strategic context from industry leaders. Then see how Dubformer helps broadcasters and studios scale global content without sacrificing quality or creative control.

Get the strategic context from industry leaders. Then see how Dubformer helps broadcasters and studios scale global content without sacrificing quality or creative control.

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